Sales Funnels & Buyer Psychology with Stefanie Gass

May 01, 2019

I know, I know..

"Sales funnels & buyer psychology?" #snore

There are things in business that get us fired up and things that well.. don't. But fret not my friends, we're going to cut out all the fancy schmancy verbiage and break it down in a way that doesn't make us want to crawl back under those covers!

A "sales funnel" is a fancy term for the process someone goes through from first introduction to ultimate conversion or purchase. You've heard it said that someone needs roughly 7...

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Inventory Management

Apr 24, 2019

Inventory management is crucial to a business's profitability, but many small businesses don't have good management practices in place.

This means money on the table, and friends, it’s time to pick it on up!

Here I'll be sharing the methods we use within both Bailey's Blossoms and Peyton Bre. We're going to break this down into three main parts.

  1. Understanding your on-hand stock. What to do when it goes stale and how and when to mark it down.
  2. Purchasing new inventory. Taking into...
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Craving Criticism

Apr 17, 2019

Criticism.

The very words tends to make our skin crawl.

Whether at work or in your home, criticism from peers, direct reports, and even your spouse and children can be shocking. Human nature is to automatically go on the defense.

"Sticks and stone can break my bones, but words can never hurt me." Who made up that crap? Wounds heal. But words? We give them life to last through the eternities. And the best part is, we do it without thinking twice.

TRUTH: Not...

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From Burnout to Balance

Apr 10, 2019

Let's get real for a moment.

How often do we set ourselves up to fail? How often do we base our success off of how much it looks like someone else's success? How often do we give ourselves goals that we can not possibly achieve and then are constantly let down by our performance or disappointed in ourselves?

The more we set ourselves up to fail, and see our efforts as not enough, the more we will experience the devastating side effects of emotional and physical...

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Mommy Millionaire: The Making of a 7-Figure Business

Apr 03, 2019

"How did you get from there to here?"

My husband finished up Grad school and took a job with Mercedes Benz Financial Services in Michigan, leaving myself and our then three children in Arizona to finish up the preschool year and attempt to sell our home (in the middle of the 2008 recession). Our kids were ages two and a half, one and newborn, so it was a crazy six months! I taught preschool out of our garage, which we had converted into a classroom. Prior to that I...

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How leaving Etsy grew my business by 233%

Mar 27, 2019

A house built on someone else's land can't ever truly be yours.

Saying goodbye to our thriving Etsy shop in January of 2016 was nothing short of terrifying. We had sold $600,000 in 2015 on Etsy alone, making up 85% of our annual sales. The thought crossed my mind that it may very well be the end of Bailey's Blossoms as I knew it. I was partly right.. It WAS the end of Bailey's Blossoms as I knew it, but it was far from the end.

I made the slow walk out to my home office, which was a...

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