With the Facebook algorithm ever changing, it's easy for marketers to feel frustrated and at times defeated watching diminishing ROI's amidst increasing ad spend. What worked yesterday isn't working today, but that doesn't mean Facebook advertising isn't working! It's still the #1 social media platform amongst brands and marketers. Before you jump ship, try a fresh perspective and seek to reacquaint yourself with this constantly evolving platform.
"I never said it would be easy. I only said it would be worth it"
Each of us are given tests and trials. At times the struggle can be all consuming, yet it can also be the very thing that shapes and molds us, even propels us onto a path that we may not have otherwise chosen, but can lead us to fulfill a potential within ourselves that we never knew was there.
I like to do what works.
It's tempting to compare all of our marketing efforts against one another, single out the "best" platform and want to throw all of our efforts there and there alone. If my days on Etsy have taught me anything, it's that diversification is key!
In order to mitigate our risk by being tied to one 3rd party platform, (wether it be Facebook, Instagram, Amazon, Ebay, Etsy, etc) we must diversify. Then if one platform makes a dramatic shift, your...
Brandi Milloy is no stranger to the public eye. From the red carpet and Today Show to the Food Network and Cooking Channel series, Brandi knows a little something about building a brand with personality!
KNOW YOUR VOICE.
Struggling to find your voice is something everyone can resonate with. WHAT to say? HOW to say it? WHEN to say it and WHERE? We aren't short on options which can be as much a curse as it is a blessing. So what does the discovery process look like?
I know, I know..
"Sales funnels & buyer psychology?" #snore
There are things in business that get us fired up and things that well.. don't. But fret not my friends, we're going to cut out all the fancy schmancy verbiage and break it down in a way that doesn't make us want to crawl back under those covers!
A "sales funnel" is a fancy term for the process someone goes through from first introduction to ultimate conversion or purchase. You've heard it said that someone needs roughly 7...
Inventory management is crucial to a business's profitability, but many small businesses don't have good management practices in place.
This means money on the table, and friends, it’s time to pick it on up!
Here I'll be sharing the methods we use within both Bailey's Blossoms and Peyton Bre. We're going to break this down into three main parts.
The very words tends to make our skin crawl.
Whether at work or in your home, criticism from peers, direct reports, and even your spouse and children can be shocking. Human nature is to automatically go on the defense.
"Sticks and stone can break my bones, but words can never hurt me." Who made up that crap? Wounds heal. But words? We give them life to last through the eternities. And the best part is, we do it without thinking twice.
Let's get real for a moment.
How often do we set ourselves up to fail? How often do we base our success off of how much it looks like someone else's success? How often do we give ourselves goals that we can not possibly achieve and then are constantly let down by our performance or disappointed in ourselves?
The more we set ourselves up to fail, and see our efforts as not enough, the more we will experience the devastating side effects of emotional and physical...
"How did you get from there to here?"
My husband finished up Grad school and took a job with Mercedes Benz Financial Services in Michigan, leaving myself and our then three children in Arizona to finish up the preschool year and attempt to sell our home (in the middle of the 2008 recession). Our kids were ages two and a half, one and newborn, so it was a crazy six months! I taught preschool out of our garage, which we had converted into a classroom. Prior to that I...
Saying goodbye to our thriving Etsy shop in January of 2016 was nothing short of terrifying. We had sold $600,000 in 2015 on Etsy alone, making up 85% of our annual sales. The thought crossed my mind that it may very well be the end of Bailey's Blossoms as I knew it. I was partly right.. It WAS the end of Bailey's Blossoms as I knew it, but it was far from the end.
I made the slow walk out to my home office, which was a...